We are currently seeing a proliferation in online activity around social innovation through networks such as Facebook, Twitter, Delicious and Wordpress-style blogs, which put the power directly into the hands of everyday internet users in a way we couldn't have even dreamt about little under 5 years ago. These sites allow people to be vocal about causes they're passionate about, collaborate with like-minded others regardless of geographic location or other societal constraints, and also be exposed to an increasing amount of information through these networks.